In the lead-up to the 2017 commune elections and the 2018 national election in Cambodia, social media, particularly Facebook, played an increasingly crucial role in the country's political landscape. This marked a significant shift from its traditional use for social interaction and entertainment.
Before the 2013 national election, the political discourse in Cambodia was largely dominated by state-controlled media, including television and newspapers. However, with the rising popularity of Facebook and online news sources, this dynamic began to change. The platform became a powerful tool for disseminating political information, offering an alternative to official news outlets.
A pivotal moment was the return of prominent opposition politician Sam Rainsy in 2013.
The accessibility and low cost of the internet have made Facebook a vital source of information for millions of Cambodians, both within the country and abroad.
Facebook's Role in Shaping Voter Behavior
Experts and observers note that Facebook is a key factor in shaping voter attitudes and political engagement. It provides a space for political discourse, encouraging voters to participate in elections or reconsider their support for specific political parties.
Political leaders and their advisors have recognized this shift, making social media a central part of their campaign strategies. They understand that to effectively reach and influence voters, particularly the younger, more digitally connected population, they must be active on platforms like Facebook. The platform's ability to facilitate the rapid spread of information, though not always accurate, gives it a unique power to influence political outcomes.
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